Advertising Effectiveness

Understanding Advertising Effectiveness.

Advertising effectiveness can be narrowed down to two category's of effectiveness. The first category is consumer interest, does the advertisement appeal to the audience? The second category is consumer response, which is the second part of encouraging sales. When both category are combined, advertisements can be highly effective, but with 1 category lacking any key elements, your advertising effectiveness will dramatically drop. advertising effectiveness is all about having consumer interest. To make the sales, you have to be seen and known, which is often much more driving in the form of either a still image or flash banner design. The advertising effectiveness of the banner is very down to the colour scheme and layout of your design, as a sleek, fresh and unique combination of those 2 elements will grab the audience's attention and encourage them to take interest.

As well as design, your product must be suitable and be appealing to the audience, so rather than the conventional approach of going all out with reasons why a viewer should purchase your product, take a more personal approach, using rhetorical questions such as "Isn't stress overwhelming" to get your user involved and thinking. If your product offers a stress relief solution, maybe replace the classic "Click to Learn More", try a more subtle pull-in, such as "There is a solution". Advertising effectiveness can often be judged by the end product of the consumer response, which is the amount of sales made, unique page views and general page views. In general, if you have a high quantity of sales, with a low amount of page views, your advertising effectiveness is very high, but low sales and high page views means it appeals to a large audience, but does not have an advertising effectiveness to sell itself to make the sales.

If the majority of your website traffic is from advertisements, then you should create an answering web page, to shorten the amount of time the user must spend reading. If your potential clients read the advertisements and visit the website, they don't want to be spending hours reading through information the advertisement has already told them. Remember, advertising effectiveness outweighs the benefits of mass-advertising as not only do you spend less money on the advertising, but you also get a higher sales rate.